The Western Balkans is a term used for a region which includes Albania, Bosnia and Herzegovina, Montenegro, North Macedonia, and Serbia. Historically, the paints & coatings market is a key industry in the region driven by the DIY sector since most of the population are homeowners. The DIY sector has a well-established network of small and medium sized distributors/dealers throughout the region. It has always shown a big resilience, displayed again during the corona pandemic were demand drastically increased. Additionally, the paints & coatings market is driven by ongoing big investment projects throughout the region. Additional key drivers of this market are:

• Low rate of consolidation

• Strong local brands

• Growing exports of local producers to Europe, Middle East and Africa

The paints & coatings market in the Western Balkans has a lot of potential for chemical raw material suppliers, paint producers and investors. To succeed in this market, it requires more than just a robust business model, it demands an in-depth understanding, cultural intelligence, and a tailor-made approach. This is where Chemical Insights EE can support you, as we specialize in B2B market development and M&A deal origination activities.

Contact us today: info@chemicalinsights-ee.com